© 2012 IDEASolutions
Even in the middle of a severe recession, people want entertainment which offers
and escape from reality. There are tourism assets in all communities, but a weak
There are a few basic steps involved in developing a tourism promotion strategy:
1. Understand the four key concepts of tourism promotion, which tells you what guides your program design.
2. Inventory and categorize the available tourism assets so you know what you are selling.
3. Understand the four types of visitors, their habits and decision-
4. Develop an outreach program based on the aforementioned analyses.
The best part, much of these can be done at very low costs if you know what to do!
Are you interested in having a real tourism promotion strategy? Please contact IDEASolutions
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