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Marketing Strategy

Most small- and medium-sized firms do marketing but without too much of a strategy.  The reason: the general lack of capabilities among marketing firms that target those businesses.  IDEASolutions wants to change that.  A quick marketing strategy does not cost too much money, but the savings could be substantial.  Do you run ads all over the place because you don’t know where to focus?  Do you know your clients’ preferences and therefore the best messaging to reach them?  If not, then you don’t have a marketing strategy yet.  Let IDEASolutions help you figure it out.  Chances are, you already have a lot of the information needed for such a strategy.  IDEASolutions will help you develop and verify it.

The following services are available:

• Behavioral correlation analysis -- know what your customers also tend to like to do so you know where to advertise.  For instance, joggers tend to like rock concerts but do not follow NASCAR.  So where should Nike go advertise their latest jogging shoes?
• Relative customer concentration analysis -- know where to better find your customers.  For instance, people in south Orange County are more likely to enjoy nature-oriented activities than people in San Gabriel Valley.  So where should Big Bear pour more of its marketing dollars?
• Analysis of your customers -- with your customers’ location data, you can do the aforementioned analyses with even better accuracy.  Find out what else they like so you know which magazines or radio stations you should focus on, and what messaging may be more appealing to them.

For more information, please contact George via e-mail.